Brand Message

As a rule the brand message is used together with the JCB emblem or the JCB corporate logo.
However, JCB emblems and JCB corporate logos can be used alone in the following cases.

  • When you use the logos on a web media (ex. web banner, header and footer of webpage, etc)
  • When it is not appropriate to use the brand message (ex. apology letter, etc)
  • When you use the logo as the symbol of JCB (ex. signage, testimonials from JCB, etc)
  • When you use JCB emblem logo to show the acceptance of JCB (ex. on the card itsself, stickers for merchants, etc)
  • When our business partners (ex. franchisees, issuers, etc) promote their own messages
  • *To ensure visibility, web media that are intended to be seen by using smartphones should be used logo alone. (without brand message)
  • *If the JCB emblem and JCB corporate logo are going to be used alone in any other case, you must get approval first from Corporate Communications. Please contact the staff in charge.

Brand Message (Basic Layout Scale)

Brand Message (Basic Layout Scale)

JCB Emblem + Brand Message

Shows the regulations governing display of the JCB Emblem and Brand Message in combination.

JCB Emblem + Brand Message

JCB Emblem + Brand Message

JCB Corporate Logo + Brand Message

Shows the regulations governing display of the JCB Corporate Logo and Brand Message in combination.

JCB Corporate Logo + Brand Message

JCB Corporate Logo + Brand Message

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