JCB Emblem: Display Regulations
Color
Display- Single color/Single-color
Reverse Display
- Minimum
Application Size
- Isolation
- Grid
Scale
●The JCB Emblem contains gradations of three colors, blue, red and green, and this is the basic display.
It is essential to display the JCB Emblem in gradations whenever possible.
●As a rule the brand message is used together with the JCB emblem.
However, JCB emblems can be used alone in the following cases.
- When you use the logos on a web media (ex. web banner, header and footer of webpage, etc)
- When it is not appropriate to use the brand message (ex. apology letter, etc)
- When you use the logo as the symbol of JCB (ex. signage, testimonials from JCB, etc)
- When you use JCB emblem logo to show the acceptance of JCB (ex. on the card itsself, stickers for merchants, etc)
- When our business partners (ex. franchisees, issuers, etc) promote their own messages
- *To ensure visibility, web media that are intended to be seen by using smartphones should be used logo alone. (without brand message)
- *If the JCB emblem and JCB corporate logo are going to be used alone in any other case, you must get approval first from Corporate Communications. Please contact the staff in charge.
- *Special data and usage regulations have been prepared separately for display on card faces. Please contact your JCB account executive for details.
- *Please contact your JCB account executive if you need color samples (color chips) for use in print or advertising materials.
JCB Emblem
Color Display
JCB Emblem Gradations
Japan Color standard ink, an international standard color, is the standard process ink for presenting the gradations of the JCB Emblem, and Pantone, SWOP (Specifications for Web Offset Publications) and Euro Standard Color are approximate process inks. It is recommended that the JCB Emblem be displayed against a white background to assure correct expression of the brand image.
Single-color
When displaying the JCB Emblem in a single color, the basic display employs a monochrome color or JCB Blue. Display the JCB Emblem using a print color only when it is printed in colors other than a monochrome color or JCB Blue.
Minimum Application Size
The minimum application size is the size at which the minimum acceptable visibility is assured. The JCB Emblem will appear squashed or be otherwise incorrectly reproduced when displayed in sizes smaller than the minimum application size. Avoid displaying the JCB Emblem in a size smaller than the minimum application size.
*Please use the JCB Emblem (Special Cases) when displaying the Emblem in sizes measuring 13 mm or less.
Display in Printed Materials
Display with Web Contents
Special Cases (Solid-color Display)
Use the JCB Emblem (Special Cases) only when it is impossible to display the JCB Emblem in gradations or when displaying it in sizes smaller than the minimum application size. Please access the Special Cases information below for details.
Isolation
Isolation refers to an empty space in which no other design elements, such as other letters or visuals, should be placed. Be sure to preserve proper isolation in order to assure correct expression of the brand image presented by the JCB Emblem.
Prior approval is required to alter the isolation space when creating advertising, video or other such materials. Please inquire with your JCB representative.
- *Always use the data, since lines indicating the isolation space are included in the data.
Grid Scale
The JCB Emblem is formed based on the detailed grid scale shown below, and no changes in the shape or intervals between letters are permitted. Employ the grid scale when digital data cannot be used in the production of signs, signboards or other such materials.
