The subordinate graphic elements are used with the JCB Corporate Logo.
JCB VI Design Manual
Purpose of the JCB VI Design Manual (*Important information! Read carefully.)
Communication employing consistent visual expression is essential for enhancing and maintaining the value of the JCB brand. Observing the application regulations and presenting logos and other design elements accordingly in every context will help to establish a unified image of JCB among customers and to create a strong JCB brand image.
Basic Design Elements (logos, colors and other key design elements)
JCB Brand Message
The Brand Message is used in combination with the JCB Emblem or the JCB Corporate Logo.
The Brand Message is never used alone.
Recommended Typefaces
Use the UD font when creating print, advertising and other such materials.
Subordinate Graphic Elements
Application Design
Display in Printed & Advertising Materials
Shows the regulations governing display positions for the JCB Emblem, JCB Corporate Logo and Brand Message in media such as printed and advertising materials.
Stationery
Shows the basic formats for business cards, envelopes, letterheads, etc.
Service Marks
Shows the regulations for displaying service marks (J/Secure).
